When you crave a mouthful of crunchy peanut butter wrapped in chocolate, nothing satisfies you like a Butterfinger candy bar. Just rip open the bright gold wrapper with its familiar blue lettering, and you are in for a treat. What you’ll get is peanut butter made from freshly roasted peanuts mixed with sugar candy that is kneaded, rolled, and cut before being covered in chocolate to balance the saltiness of the peanut butter, which makes for a great choice when you’re looking for bulk candy.
History Of Butterfingers
Butterfingers have been around for nearly 100 years. The popular candy was created in 1922 by Otto Schnering, who also developed the Baby Ruth. His Curtiss Candy Company, based in Chicago, ran a contest to name the bar. At the time sportscasters began using the term “butterfingers” to describe players who couldn’t hold onto the ball. A Chicago man who described himself as a klutz submitted the name “Butterfinger” for the bar and it was a winner. Early promotions for the candy included dropping Butterfingers and Baby Ruths from an airplane across the U.S.
Throughout its history, the recipe for the candy bar remained the same until the original for Butterfinger and Baby Ruth were lost when the company, now part of standard brands, was sold to Nabisco in 1981. Nabisco engineers came up with recipes that captured the original taste and crunch.
In 1990, Butterfinger became part of the Nestle family of brands until 20 confectionary brands including Butterfinger were sold to Italian chocolatier Ferrero SpA in March 2018.
Distinctive Taste, Crazy Promotions
If you love Butterfingers, you are in good company as sales of the crunchy bar top $600 million annually. It ranks as the 11th most popular candy in America. Sales have increased over time through amusing advertising that pulled in comedic spokespersons and used clever slogans that played on the name.
Spokespersons have included Bart Simpson, Top Cat, Seth Green, Erik Estrada, Rob Lowe, and Jaime Pressly. Whether real or cartoon characters, all promoted the candy in an over-the-top way.Bart Simpson considered it one of the four food groups: ”sandwich, cow, jungle and Butterfinger.”
In 2012, when the Mayan calendar predicted that the world would end, Butterfinger launched its BARmageddon campaign,hat included a mysterious work QR code that appeared in a field in Manhattan, Kansas, solar flares, and stories of how Butterfingers were going missing from supermarket shelves – all signs of the end of days.
While the ads encouraged candy lovers to try Butterfinger, the taste keeps people coming back to buy its full-size bars, minis, and innovations such as peanut butter cups. Butterfingers are a popular component of Nestle Assorted Miniature packs that also include Baby Ruth, Nestle Crunch, and more.
There’s Only One Butterfinger
Other companies have tried to create candy with a taste similar to Butterfingers with offerings such as the Clark Bar, Zagnut, 5th Avenue, and Reese’s Crispy Crunchy Bar, but candy lovers prefer the original.
Check out our online candy store for Butterfinger and other peanut buttery treats.
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